Marketing Strategy - Digital Astra Vidya

What to Expect From a Digital Advisory Engagement

Short answer: A well-run digital advisory engagement follows a clear path: define the decision you need to make, review your current data and setup, ask the hard questions, deliver a written recommendation with a prioritised plan, and end at

5 Signs Your Business Needs a Digital Advisory Review

Short answer: A digital advisory review is an independent check of your marketing: channels, budget, tracking, agency work and results, ending in clear written recommendations. The five clearest signs you need one are: you can't explain why you spend

What AI Search Visibility Means for Your Business: A Guide for Leaders

Short answer: AI search visibility is whether tools like ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity and Claude mention, recommend and correctly describe your business when people ask them questions. It matters at leadership level because buyers

How to Evaluate a Marketing Agency’s Pitch: Scorecard, Questions and Red Flags

Short answer: To evaluate a marketing agency's pitch, look past the polished deck and score every agency on the same criteria: how they will measure success, who will actually do the work, how well they understand your business, proof

Full-Funnel Measurement Strategy: How to Connect Marketing to Revenue

Short answer: A full-funnel measurement strategy tracks the right metrics at every stage of the customer journey (awareness, consideration, conversion and retention) and connects them, so you can see how activity at the top of the funnel turns into

Marketing Attribution Models Explained: Which One Should You Use?

Short answer: An attribution model is the rule that decides which marketing touchpoint gets credit for a sale or lead. The main models are last-click, first-click, linear, time decay, position-based and data-driven. Today, Google Analytics 4 and Google Ads

Marketing Mix Modeling (MMM) Explained Simply: How It Works and When to Use It

Short answer: Marketing mix modelling (MMM) is a statistical method that uses historical data, such as weekly spend on each channel alongside sales, to estimate how much each marketing channel really contributes to results. Unlike attribution, it does not

Tag: Marketing Strategy

What to Expect From a Digital Advisory Engagement

5 Signs Your Business Needs a Digital Advisory Review

What AI Search Visibility Means for Your Business: A Guide for Leaders

How to Evaluate a Marketing Agency’s Pitch: Scorecard, Questions and Red Flags

Full-Funnel Measurement Strategy: How to Connect Marketing to Revenue

Marketing Attribution Models Explained: Which One Should You Use?

Marketing Mix Modeling (MMM) Explained Simply: How It Works and When to Use It

What Makes a Landing Page Convert? 7 Proven Elements + Checklist

Paid Search vs Paid Social: Which Should You Choose?

What Is a Marketing Funnel?

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