Google Ads - Digital Astra Vidya

Google Ads Channel Prioritization: How to Control Where Your Budget Goes

Short answer: Google Ads now lets you mark each channel in a campaign, such as Google Search, search partners or the Display Network, as High or Low priority. Google spends on High-priority channels first, and you can cap how

Google Ads Now Adds Promotions From Your Website Automatically: What to Check

Short answer: From 12 October 2026, Google Ads can find offers on your website, such as "20% off" or a buy-one-get-one deal, and show them as promotion assets in your Search and Performance Max ads. It only applies to

Marketing Attribution Models Explained: Which One Should You Use?

Short answer: An attribution model is the rule that decides which marketing touchpoint gets credit for a sale or lead. The main models are last-click, first-click, linear, time decay, position-based and data-driven. Today, Google Analytics 4 and Google Ads

What Makes a Landing Page Convert? 7 Proven Elements + Checklist

Short answer: A landing page converts when it has one clear goal, a headline that matches the ad or link that brought the visitor, a specific call to action, as little friction as possible, proof that others trust you,

Paid Search vs Paid Social: Which Should You Choose?

Short answer: Choose paid search (Google Ads, Microsoft Ads) when people are already searching for what you sell: it captures existing demand at the moment of intent. Choose paid social (Meta, Instagram, LinkedIn, YouTube ads) when you need to

What Is Performance Marketing? Meaning, Pricing Models and Examples

Short answer: Performance marketing is online advertising where you pay for, and judge success by, measurable results such as clicks, leads or sales, instead of paying a flat fee whatever happens. It usually runs on Google Ads, Meta (Facebook

Tag: Google Ads

Google Ads Channel Prioritization: How to Control Where Your Budget Goes

Google Ads Now Adds Promotions From Your Website Automatically: What to Check

Marketing Attribution Models Explained: Which One Should You Use?

What Makes a Landing Page Convert? 7 Proven Elements + Checklist

Paid Search vs Paid Social: Which Should You Choose?

What Is Performance Marketing? Meaning, Pricing Models and Examples

Let's work together just drop me a line - info@digitalastravidya.com

About

Links

Explore