Strategy & Insights
Independent advice for better marketing decisions
Strategy & Insights is where Digital Astra Vidya works directly with founders, business leaders and marketing teams. We help you make the big digital marketing calls with clear thinking and evidence, and check whether your business shows up where customers now search, including AI tools like ChatGPT and Google's AI Overviews.
Two ways we can help
Advisory
Digital Advisory
An experienced outside view on your biggest digital marketing decisions, before you commit time and budget.
- Platform and channel choices
- Strategy shifts and budget priorities
- Reviewing agency proposals and results
- Adopting AI in your marketing
AI search
AI Search Visibility Review
Find out whether ChatGPT, Perplexity, Google AI Overviews and Claude can find, understand and recommend your business, and what to fix first.
- How AI tools describe your business today
- Where competitors are mentioned and you are not
- A prioritised list of fixes
When an outside view helps
Most businesses come to us at a decision point. If any of these sound familiar, a conversation is worth having.
- You are spending more on ads but leads or sales are not growing
- Your agency reports look good, but the business numbers don't
- You need to choose between platforms, tools or agencies
- Website traffic from Google has dropped and you don't know why
- Customers ask ChatGPT or Google's AI about your category and your brand isn't mentioned
- You want to use AI in marketing but aren't sure where it actually helps
How it works
- Tell us the decisionShare what you are working on, what is at stake and your timeline through a short enquiry.
- We review your situationWe look at your current marketing, data and options, and ask the questions that matter.
- You get clear recommendationsPlain-language advice on what to do, in what order, and why, so your team can act on it.
Who you will work with
Digital Astra Vidya is led by Nilesh Malpure, who brings 14 years of digital marketing experience across SEO and media buying, with digital strategist Faheem Maldar.
Meet the teamInsights for decision-makers
Short reads on the questions leaders ask most.
- What AI Search Visibility Means for Your Business
- How to Evaluate a Marketing Agency's Pitch
- 5 Signs Your Business Needs a Digital Advisory Review
- What to Expect From a Digital Advisory Engagement
- Building a Full-Funnel Measurement Strategy
Common questions
What is the difference between Digital Advisory and the AI Search Visibility Review?
Digital Advisory covers your wider marketing decisions: channels, budgets, agencies and strategy. The AI Search Visibility Review is a focused check of how AI tools like ChatGPT, Perplexity and Google's AI Overviews see your business, with a prioritised list of fixes.
Who is this for?
Founders, business owners, CXOs and marketing heads who are responsible for digital marketing decisions and want an experienced, independent view.
How do I get started?
Send an enquiry with a few lines about your business, the decision you are facing and your timeline. We will reply to discuss whether we are the right fit.
Can I learn more before getting in touch?
Yes. Our Knowledge Paths have free articles for every level, including a C-Suite path written for leaders.
Facing a marketing decision?
Tell us what you are working on. We will help you see the options clearly and choose with confidence.