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• Articles by: Nilesh Malpure

Author: Nilesh Malpure

• Nilesh Malpure
• August 15, 2026August 15, 2026

What Is AI Search Visibility? (Why Brands Are Starting to Disappear from Search)

What Is AI Search Visibility? (Why Brands Are Starting to Disappear from Search) A few years ago, "being found online" meant one thing: ranking well on Google. That's no longer the whole story. A growing share of people now

• Nilesh Malpure
• August 13, 2026August 13, 2026

What to Expect From a Digital Advisory Engagement

Once a business decides to bring in an outside advisory perspective, the natural next question is: what actually happens? Advisory engagements vary in scope, but a well-run one tends to follow a similar structure — and knowing what to

• Nilesh Malpure
• August 7, 2026August 13, 2026

AI Search Visibility: The Complete Guide to Getting Found by ChatGPT, Perplexity, and Google AI

AI Search Visibility: The Complete Guide to Getting Found by ChatGPT, Perplexity, and Google AI AI Search Visibility: The Complete Guide to Getting Found by ChatGPT, Perplexity, and Google AI Search has quietly split into two systems. There's still

• Nilesh Malpure
• August 7, 2026August 13, 2026

5 Signs Your Business Needs a Digital Advisory Review

Most businesses don't realize they need an outside perspective on their digital marketing until something has already gone wrong — a campaign underperforms, an agency relationship sours, or a budget gets spent without a clear return. A digital advisory

• Nilesh Malpure
• July 26, 2026

What AI Search Visibility Means for Your Business

What AI Search Visibility Means for Your Business For decades, "search visibility" meant one thing: where you ranked on Google. That's no longer the whole picture. A growing share of people now ask AI tools — ChatGPT, Perplexity, Google's

• Nilesh Malpure
• July 26, 2026July 26, 2026

How to Evaluate a Marketing Agency’s Pitch

How to Evaluate a Marketing Agency's Pitch Most executives evaluating a marketing agency pitch focus on the wrong things — a polished deck, an impressive client logo slide, confident language about "growth" and "synergy." The pitch itself is a

• Nilesh Malpure
• July 26, 2026

Building a Full-Funnel Measurement Strategy

Building a Full-Funnel Measurement Strategy Most businesses measure marketing in fragments — a conversion rate here, a click-through rate there, a follower count somewhere else — without a coherent view connecting the whole customer journey. A full-funnel measurement strategy

• Nilesh Malpure
• July 26, 2026July 25, 2026

How AI Tools Are Changing Content Marketing Workflows

How AI Tools Are Changing Content Marketing Workflows AI tools have moved from a novelty to a genuine part of how content marketing gets done — but the real shift isn't that AI writes content instead of humans. It's

• Nilesh Malpure
• July 26, 2026July 25, 2026

Understanding Attribution Models

Imagine someone sees your Instagram ad, later clicks a Google search result for your brand, and finally converts after clicking a link in your email newsletter. Which channel gets credit for that sale? This is the exact problem attribution

• Nilesh Malpure
• July 25, 2026July 25, 2026

Marketing Mix Modeling, Explained Simply

Marketing Mix Modeling, Explained Simply Marketing Mix Modeling (MMM) is a statistical approach to answering a question that gets harder as a business grows: which of our marketing channels are actually driving results, and how much should we be

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