Analytics - Digital Astra Vidya

Nilesh Malpure
July 26, 2026October 24, 2026

Full-Funnel Measurement Strategy: How to Connect Marketing to Revenue

Short answer: A full-funnel measurement strategy tracks the right metrics at every stage of the customer journey (awareness, consideration, conversion and retention) and connects them, so you can see how activity at the top of the funnel turns into

Nilesh Malpure
July 26, 2026October 22, 2026

Marketing Attribution Models Explained: Which One Should You Use?

Short answer: An attribution model is the rule that decides which marketing touchpoint gets credit for a sale or lead. The main models are last-click, first-click, linear, time decay, position-based and data-driven. Today, Google Analytics 4 and Google Ads

Nilesh Malpure
July 25, 2026October 23, 2026

Marketing Mix Modeling (MMM) Explained Simply: How It Works and When to Use It

Short answer: Marketing mix modelling (MMM) is a statistical method that uses historical data, such as weekly spend on each channel alongside sales, to estimate how much each marketing channel really contributes to results. Unlike attribution, it does not

Tag: Analytics

Full-Funnel Measurement Strategy: How to Connect Marketing to Revenue

Marketing Attribution Models Explained: Which One Should You Use?

Marketing Mix Modeling (MMM) Explained Simply: How It Works and When to Use It

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