Nilesh Malpure

About Nilesh

Nilesh has spent 14 years working hands-on in digital marketing, with a focus on search engine optimisation and media buying. His work has always centred on measurable results: getting the right people to find a business, and making sure ad spend turns into enquiries and sales.

He founded Digital Astra Vidya to make digital marketing easier to learn and to apply. Through the site's Knowledge Paths, he explains marketing level by level, from beginner fundamentals to the decisions business leaders face.

As search changes, Nilesh has focused increasingly on AI search visibility, also called GEO or generative engine optimisation. He helps brands understand how tools like ChatGPT, Gemini and Google's AI Overviews choose which businesses to mention, and what to do about it.

Areas of expertise

• Search engine optimisation (SEO)
• Performance marketing
• Google Ads
• Meta Ads
• AI search visibility (GEO & AEO)
• Social media marketing
• Digital marketing strategy
• Analytics and measurement

Nilesh as a tutor

Nilesh teaches digital marketing in structured batches for students, career changers and working professionals. His sessions cover SEO, paid advertising, social media, analytics and AI search, and focus on how things work in real campaigns rather than theory alone.

His teaching style is plain and practical: explain the idea simply, show it in a real example, then let learners apply it.

What learners say

"Nilesh has tremendous knowledge in his Digital Marketing domain. He taught me SEO & GEO in very easy language."

Rohit Chaudhary, Marketing Head, Ambience Scientific

Read Nilesh's articles

• AI Search Visibility: The Complete Guide to Getting Found by ChatGPT, Perplexity and Google AI
• Google Ads Now Adds Promotions From Your Website Automatically: What to Check
• SEO vs SEM: What's the Difference?
• What Does "Performance Marketing" Actually Mean?