# Digital Astra Vidya

> Digital Astra Vidya is a Mumbai-based digital marketing knowledge hub and advisory practice. It offers free learning resources organised by level (Beginner, Intermediate, Advanced, C-Suite), practical digital marketing training and executive workshops, and independent advisory on strategy, performance marketing, SEO and AI search visibility. Founded by Nilesh Malpure (Founder, Digital Marketing Expert & Tutor, 14 years in SEO and media buying), with Faheem Maldar (Digital Strategist & Business Head).

Contact: info@digitalastravidya.com | +91 8291655945 | Mumbai, India

## About

- [About](https://digitalastravidya.com/about/): What Digital Astra Vidya does and who it helps, from beginners to C-suite leaders
- [Nilesh Malpure](https://digitalastravidya.com/about/nilesh-malpure/): Founder, digital marketing expert and tutor with 14 years in SEO and media buying
- [Team](https://digitalastravidya.com/team/): The people behind Digital Astra Vidya, including digital strategist Faheem Maldar
- [Testimonials](https://digitalastravidya.com/testimonials/): What learners and clients say
- [FAQs](https://digitalastravidya.com/faqs/): Common questions about the knowledge hub, advisory services and workshops
- [Contact](https://digitalastravidya.com/contact/): Enquiries about advisory, training and team workshops

## Training

- [Digital Marketing Training](https://digitalastravidya.com/executive-workshops/): Practical training by Nilesh Malpure for students, professionals and teams covering SEO, AI search visibility, performance marketing and more
- [Knowledge Paths](https://digitalastravidya.com/knowledge-paths/): Free learning resources organised by level, from fundamentals to AI-powered strategy for leaders

## Services

- [Services Overview](https://digitalastravidya.com/services/): Full range of digital marketing services
- [Strategy & Insights](https://digitalastravidya.com/strategy-insights/): Independent advisory and AI search visibility reviews for founders and business leaders
- [Digital Advisory](https://digitalastravidya.com/digital-advisory/): Digital marketing consulting for businesses: channel choices, budgets, agency reviews and AI adoption
- [AI Search Visibility (GEO & AEO)](https://digitalastravidya.com/ai-search-visibility-review/): What GEO, AEO and AI visibility mean, how to appear in Google AI Overviews, ChatGPT, Gemini, Perplexity and Claude, and how to track it
- [SEO & AI Search Visibility](https://digitalastravidya.com/seo-ai-search-visibility/): Technical SEO and AI search visibility covered together
- [Digital Marketing Strategy](https://digitalastravidya.com/digital-marketing-strategy/): Prioritised digital marketing strategy built around business goals
- [Performance Marketing](https://digitalastravidya.com/performance-marketing/): Paid search, paid social and programmatic campaigns built around measurable return
- [Social Media Marketing](https://digitalastravidya.com/social-media-marketing/): Platform choice, content and measurement built around the real audience
- [Analytics & Performance Reporting](https://digitalastravidya.com/analytics-performance-reporting/): Analytics setup and reporting tied to real business questions
- [Website & Landing Page Optimization](https://digitalastravidya.com/website-landing-page-optimization/): Conversion-focused audit of websites and landing pages

## Articles: AI Search Visibility

- [What Is AI Search Visibility?](https://digitalastravidya.com/ai-search-visibility-review/what-is-ai-search-visibility-why-brands-are-starting-to-disappear-from-search/): What AI search visibility means and how to check where a brand stands
- [AI Search Visibility: The Complete Guide](https://digitalastravidya.com/ai-search-visibility-review/ai-search-visibility-the-complete-guide-to-getting-found-by-chatgpt-perplexity-and-google-ai/): Beginner-to-advanced guide to being found, cited and recommended by ChatGPT, Perplexity and Google AI

## Articles: Beginner

- [What Is Digital Marketing?](https://digitalastravidya.com/beginner/what-is-digital-marketing-a-plain-language-overview/): Jargon-free overview of digital marketing and its main channels
- [SEO vs SEM: What's the Difference?](https://digitalastravidya.com/beginner/seo-vs-sem-whats-the-difference/): How SEO and SEM differ and when to use each
- [What Is a Marketing Funnel?](https://digitalastravidya.com/beginner/what-is-a-marketing-funnel/): The three core funnel stages and matching content to each
- [Social Media Marketing 101](https://digitalastravidya.com/beginner/social-media-marketing-101-where-to-start/): Choosing platforms, what to post and how to measure results
- [What Does Performance Marketing Mean?](https://digitalastravidya.com/beginner/what-does-performance-marketing-actually-mean/): Performance marketing explained simply

## Articles: Intermediate

- [Google Ads Now Adds Promotions From Your Website Automatically](https://digitalastravidya.com/intermediate/google-ads-now-adds-promotions-from-your-website-automatically-what-to-check/): What Google Ads automated promotions are and what advertisers should check
- [How to Read a Google Analytics Dashboard](https://digitalastravidya.com/intermediate/how-to-read-a-google-analytics-dashboard/): The reports that matter for a business
- [Choosing Between Paid Search and Paid Social](https://digitalastravidya.com/intermediate/choosing-between-paid-search-and-paid-social/): Capturing demand versus creating it
- [What Makes a Landing Page Convert?](https://digitalastravidya.com/intermediate/what-makes-a-landing-page-convert/): Traits shared by high-converting landing pages
- [Understanding Attribution Models](https://digitalastravidya.com/intermediate/understanding-attribution-models/): How the main attribution models differ and which to use
- [How AI Tools Are Changing Content Marketing](https://digitalastravidya.com/intermediate/how-ai-tools-are-changing-content-marketing-workflows/): Where AI helps content teams and where humans still matter

## Articles: Advanced

- [Marketing Mix Modeling, Explained Simply](https://digitalastravidya.com/advanced/marketing-mix-modeling-explained-simply/): What MMM is and how it differs from attribution
- [Building a Full-Funnel Measurement Strategy](https://digitalastravidya.com/advanced/building-a-full-funnel-measurement-strategy/): Connecting measurement across every funnel stage

## Articles: C-Suite & Advisory

- [What AI Search Visibility Means for Your Business](https://digitalastravidya.com/c-suite/what-ai-search-visibility-means-for-your-business/): What executives need to know about AI search
- [How to Evaluate a Marketing Agency's Pitch](https://digitalastravidya.com/c-suite/how-to-evaluate-a-marketing-agencys-pitch/): Questions to ask before signing an agency contract
- [5 Signs Your Business Needs a Digital Advisory Review](https://digitalastravidya.com/digital-advisory/5-signs-your-business-needs-a-digital-advisory-review/): When an outside perspective on marketing is worth it
- [What to Expect From a Digital Advisory Engagement](https://digitalastravidya.com/digital-advisory/what-to-expect-from-a-digital-advisory-engagement/): What a well-run advisory engagement looks like, step by step

## Optional

- [XML Sitemap](https://digitalastravidya.com/sitemap.xml): All public, indexable URLs
- [Privacy Policy](https://digitalastravidya.com/privacy-policy/): How personal information is collected and used